Sunday, April 19, 2015

Giordano Philippines S/S 2015 - #RetroSummer

Fashion runways all over the world are looking to the past for style inspirations; from the soft mellow palettes, to vintage vacation themes, modern retro revival is abuzz. For Spring Summer 2015, Giordano Philippines offers a classic spin to vintage luxe with its new campaign, Retro Summer. 

Giordano Philippines #RetroSummer

Summer loving tees


Like a classy trip to 60’s Riviera, where casual chic is a timeless piece, Giordano’s new collection offers classic silhouettes like long sleeve shirts and shorts, in nature’s soft hues. Linen, the campaign’s key material offers breathability and comfort for the hot humid weather. Tees and polo in easy-to-wear fits are also available in mélange and slub fabrications to compliment linen and complete the vintage textured feel. 

Linen - perfect for the hot humid weather 
Pastels, earth tones, and plaid


Staple polo such as the Frog polo, the Lion Badge polo and the Union Jack polo are still available in store as well as old time favorite’s basic crew neck tees, denim jeans, and chinos –all perfect for building a fail-proof capsule wardrobe.

Basic crew neck tees and chinos

Classic Giordano polos


Giordano’s Retro Summer collection is now available in all Giordano stores and outlets nationwide. For more information about the collection and all things Giordano, log in to www.facebook.com/GiordanoPhilippines, or follow @GiordanoPH on Instagram and Twitter.

Sunday, March 29, 2015

Taco Bell Philippines - Live Mas

Taco Bell's first branch in the Philippines (Ground floor, Gateway Mall) has undergone big changes and is now bigger and "mas". As the Filipino food culture is shifting from "food as fuel" to "food as experience", Taco Bell is welcoming this experience with a new maxim - "Live Mas (more)". 

Live Mas is an idea that builds off the foundation Glenn Bell, founder of Taco Bell, created for the brand - an idea to never stop exploring.

Check out the new face of Taco Bell at the ground floor of Gateway Mall:

Taco Bell Gateway Mall's new facade

Taco Bell Gateway Mall with a new counter

Taco Bell Gateway Mall

Open - Kitchen

Now you can see how your food is being prepared.

Always a fresh batch of taco shells!

The new dining area. Some tables now have power outlets for your charging needs!

What are you waiting for? Experience the new Taco Bell at the ground floor of Gateway Mall and Live Mas!



*other branches soon to follow this new Taco Bell Live Mas concept

Friday, March 27, 2015

Jose Cuervo's Dons of Tequila Philippines



Hundreds of bartenders all over the Philippines are being called to enter into a battle unlike any other, as Jose Cuervo, the world’s best-selling tequila, launches Dons of Tequila, the global search for the next hero of tequila who has what it takes to continue the legacy of the 250-year-old brand. The prize of a lifetime awaits: fly to Tequila, Mexico to harvest their own crop of agave on the Jose Cuervo estate, blend it into a unique tequila and win the batch, labelled under their own name. 

Aspiring Dons can join this first-of-its-kind challenge by uploading a photo of their signature tequila-based cocktail or shot serve at DonsOfTequila.com. Ten (10) bartenders will be selected to compete in the National Finals in July, where they have to show that they have the grit, passion, and cojones of a true Don. 

The local finalists will be guided by Jose Cuervo’s Dons of Tequila Mentors – veterans in their field and true Instigators – Prive Luxury Club’s cocktail bartender and Diageo Reserve World Class 2014 winner Jerry Miranda, T.G.I. Friday’s Genrev Bacasno, who recently bagged second runner-up honors at the 23rd Annual World Bartender Championship, and celebrated personality Divine Lee. Jerry, Genrev, and Divine will lead a Bartenders Bootcamp, designed to prepare the ten for the National Finals, where their creativity, technical knowledge, and personality will be judged by the Instigators, together with the Jose Cuervo Brand Ambassadors. The winner will hold the title Don of Tequila in the Philippines, and will represent the country in the Jose Cuervo Dons of Tequila Global Finals for a chance to follow the footsteps of some of the world’s legends of tequila. 

The Dons of Tequila Global Finals is a showdown of the best-of-the-best from each country, set against the Jose Cuervo distillery, La Rojeña, in the town of Tequila, in Mexico. 

For more information about the competition and of all things Jose Cuervo, visit www.DonsofTequila.com. The website features the stories of the current Dons of Tequila, as well as a selection of drinks fit for a Don, crafted and demonstrated by head barmen from La Rojeña.


COMPETITION PRIMER

How to Join

1.     Visit www.DonsofTequila.com and create a new Jose Cuervo shot serve – a new way to serve a shot of Jose Cuervo Gold, or an innovative shot-size mix using Jose Cuervo Silver.
2.     Entrants must enter their details along with a name for their serve, an explanation of how they made the drink, and how it captures the spirit of the Dons.
3.     Entrants must upload a photo with the online form.
4.     Shortlisted entrants will be notified via email.


Format

1.     Ten (10) finalists will be selected from all Philippine entries.
2.     The finalists will undergo the Bartenders Bootcamp with the Dons of Tequila Mentors.
3.     The National Finals will be held on July 6, 2015.
4.     The finalists will be judged against the following criteria:
a.    Creativity
b.    Technical Know-How
c.     Personality
d.    Tasters Votes
5.     One (1) finalist will be named winner. He or she will receive:
a.    The title of Don of Tequila – Philippines
b.    Jose Cuervo products and premium items
c.     All-expense paid trip to Mexico to represent the Philippines in the Global Finals of Jose Cuervo Dons of Tequila. 
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