|GIORDANO Concepts now open in Mega Fashion Hall, Mega Mall|
Giordano Philippines celebrated the opening of its flagship Giordano Concepts store with the class and style of the Victorian era at the new Mega Fashion Hall, SM Megamall, Wednesday, February 19, 2014. The themed event was graced by the country’s premier fashion editors, popular fashion bloggers, A-list celebrities and models.
The new shop, characterized by streamlined and well-constructed pieces in a modern Victorian setting, is poised to cater to the young and discerning customers.
“The Giordano brand has always been about providing high-quality, classic pieces for everyone. With Giordano Concepts, we take this commitment a step further with casual basics that are characterized by clean, classic lines, perfect for the sophisticated set’s discerning personality and suitable for their daily activities,” said Larry Lim, Giordano Philippines CEO and President.
The VIP night illustrated this commitment as a team of personal shoppers welcomed the guests into the store and helped them create a Giordano Concepts ensemble that best suit their lifestyle. After which a fashion consultant examined their look and discussed with them the best ways to wear and complete the ensemble.
“Shopping shouldn’t be about presenting the customer a smorgasbord of random choices and leaving one to decide which pieces to buy,” Lim said.
Giordano Concepts simplifies the process for its customers, by presenting them foundation pieces that match different personal styles. The store itself is like a personal wardrobe that awaits any wearer character to make it come to life.
|GIORDANO Cabin Fever collection|
The store opened with its Cabin Fever collection characterized by an array of plaid and twill shirts in soft flannel fabrics.
|Chambray and Khaki - classic combination|
“When it comes to comfortable dressing, the aim of Giordano Concepts is to give our customers choices that are functional and high quality. This will always be at the core from our first collection to the succeeding ones,” Lim said.
Giordano Concepts is located at the third floor of the new Mega Fashion Hall, SM Megamall.