Sunday, March 29, 2015

Taco Bell Philippines - Live Mas

Taco Bell's first branch in the Philippines (Ground floor, Gateway Mall) has undergone big changes and is now bigger and "mas". As the Filipino food culture is shifting from "food as fuel" to "food as experience", Taco Bell is welcoming this experience with a new maxim - "Live Mas (more)". 

Live Mas is an idea that builds off the foundation Glenn Bell, founder of Taco Bell, created for the brand - an idea to never stop exploring.

Check out the new face of Taco Bell at the ground floor of Gateway Mall:

Taco Bell Gateway Mall's new facade

Taco Bell Gateway Mall with a new counter

Taco Bell Gateway Mall

Open - Kitchen

Now you can see how your food is being prepared.

Always a fresh batch of taco shells!

The new dining area. Some tables now have power outlets for your charging needs!

What are you waiting for? Experience the new Taco Bell at the ground floor of Gateway Mall and Live Mas!



*other branches soon to follow this new Taco Bell Live Mas concept

Friday, March 27, 2015

Jose Cuervo's Dons of Tequila Philippines



Hundreds of bartenders all over the Philippines are being called to enter into a battle unlike any other, as Jose Cuervo, the world’s best-selling tequila, launches Dons of Tequila, the global search for the next hero of tequila who has what it takes to continue the legacy of the 250-year-old brand. The prize of a lifetime awaits: fly to Tequila, Mexico to harvest their own crop of agave on the Jose Cuervo estate, blend it into a unique tequila and win the batch, labelled under their own name. 

Aspiring Dons can join this first-of-its-kind challenge by uploading a photo of their signature tequila-based cocktail or shot serve at DonsOfTequila.com. Ten (10) bartenders will be selected to compete in the National Finals in July, where they have to show that they have the grit, passion, and cojones of a true Don. 

The local finalists will be guided by Jose Cuervo’s Dons of Tequila Mentors – veterans in their field and true Instigators – Prive Luxury Club’s cocktail bartender and Diageo Reserve World Class 2014 winner Jerry Miranda, T.G.I. Friday’s Genrev Bacasno, who recently bagged second runner-up honors at the 23rd Annual World Bartender Championship, and celebrated personality Divine Lee. Jerry, Genrev, and Divine will lead a Bartenders Bootcamp, designed to prepare the ten for the National Finals, where their creativity, technical knowledge, and personality will be judged by the Instigators, together with the Jose Cuervo Brand Ambassadors. The winner will hold the title Don of Tequila in the Philippines, and will represent the country in the Jose Cuervo Dons of Tequila Global Finals for a chance to follow the footsteps of some of the world’s legends of tequila. 

The Dons of Tequila Global Finals is a showdown of the best-of-the-best from each country, set against the Jose Cuervo distillery, La Rojeña, in the town of Tequila, in Mexico. 

For more information about the competition and of all things Jose Cuervo, visit www.DonsofTequila.com. The website features the stories of the current Dons of Tequila, as well as a selection of drinks fit for a Don, crafted and demonstrated by head barmen from La Rojeña.


COMPETITION PRIMER

How to Join

1.     Visit www.DonsofTequila.com and create a new Jose Cuervo shot serve – a new way to serve a shot of Jose Cuervo Gold, or an innovative shot-size mix using Jose Cuervo Silver.
2.     Entrants must enter their details along with a name for their serve, an explanation of how they made the drink, and how it captures the spirit of the Dons.
3.     Entrants must upload a photo with the online form.
4.     Shortlisted entrants will be notified via email.


Format

1.     Ten (10) finalists will be selected from all Philippine entries.
2.     The finalists will undergo the Bartenders Bootcamp with the Dons of Tequila Mentors.
3.     The National Finals will be held on July 6, 2015.
4.     The finalists will be judged against the following criteria:
a.    Creativity
b.    Technical Know-How
c.     Personality
d.    Tasters Votes
5.     One (1) finalist will be named winner. He or she will receive:
a.    The title of Don of Tequila – Philippines
b.    Jose Cuervo products and premium items
c.     All-expense paid trip to Mexico to represent the Philippines in the Global Finals of Jose Cuervo Dons of Tequila. 

Tuesday, February 10, 2015

Bourgeois


Bourgeois


I've always been a fan of numbered shirts. Wearing numbered shirts feels so sporty and stylish. Of course, numbered shirts are not exclusive anymore to varsity shirts and jackets. Numbered shirts have become an integral element in the subsport style arena. In fact, a lot of brands have been carrying numbered shirts as part of their new collections. Some brands don't even carry other designs except for numbered shirts printed on either black or white shirts only and I must say they make a lot out of these shirts.

Side zipped panelled long length shirt by Middle Class Clothing


One local brand has jumped into the numbered shirt arena and I was one of the first few who donned their numbered shirt. Middle Class Clothing sent me a personalized oversized long length tee with my name and number of choice printed on the back. How awesome is that? They actually sent me this shirt a while back but due to schedule constraints, I was only able to do a proper shoot of the shirt just recently. Oh, and its printed on a black shirt of course! 

Catch_G 24

Middle Class Clothing


Middle Class Clothing is local brand that carries affordable luxury street wear for the middle class man. Their signature style are the side zipped panelled shirts. Very subsport! Check them out on Facebook and see their collection.
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