Monday, August 24, 2015

Philippines' Don of Tequila

Dons of Tequila Stage at URBN

After tough national finals, Jose Cuervo has named Angelica Suzzane Castro as the winner of the Philippine leg of the global campaign Dons of Tequila. Angelica Suzzane Castro, 22, from project 4 quezon city, and currently working at Simply thai greenbelt 5 will now join sixteen (16) other bartenders from across the world in the grand final event at La Rojena, Mexico.

Host KC Montero, Charles Wright (JC sr. Commerical manager), Judges _ Mentor Genrev Bacasno and Jerry Miranda, Winner Angelica Castro, Business Dev. Manager Lucio Pua Premier Wine and Spirits, Host Joyce Pring


“We saw some fantastic bartenders in this competition, but Angelica showed the true grit, personality, and creativity that encompasses what it means to be a don,” says Charles Wright, Senior Commercial Manager – Southeast Asia and India for Jose Cuervo International. “Angelica truly deserves the honor of being the Philippine Don of Tequila!”

In the first challenge of its kind, Angelica Suzanne Castro will compete for the chance to be named the next Don of Tequila and win the prize of a lifetime: fly to Tequila, Mexico where they’ll get to harvest their own crop of agave on the Jose Cuervo estate, blend it into a unique tequila and win the batch, labelled under their own name.

“I’m confident about Angelica’s chances in the global finals of Dons of Tequila,” quips Divine Lee, celebrity and Dons of Tequila Mentor. “She definitely stood out, and he/she showed some real cojones in the finals. We can’t wait to send her over to Mexico to battle it out for the Philippines!”

Jose Cuervo’s Dons are the real heroes of tequila – people, past and present, who epitomize the expert craft, passion and bravery required to make the world’s most popular tequila. Their unwavering belief in quality and the spirit of tequila – true bonds, real friendship and good times – is what keeps the brand’s 250 years of heritage fresh and relevant. The bartender who is named the next Don in the global searchmust embody all of these qualities for a chance to follow in the footsteps of some of the world’s greatest legends of tequila.

Genrev Bacasno, Jerry Miranda, the 10 finalists with Lucio Pua and Charles Wright


“Filipinos have always been known for their passion and their creativity,” shares Genrev Bacasno, Dons of Tequila Mentor and second runner-up at the 23rd Annual World Bartender Championship. “That finals showdown only further proves that Filipino bartenders are more than primed to conquer the world stage.”

“Jose Cuervo’s support for Filipino mixologists elevates the industry,” adds Jerry Miranda, Dons of Tequila Mentor and Diageo Reserve World Class 2014 winner. “A competition like this sets standards even higher for the local bartending scene.”

The Philippine winner will go up against the best-of-the-best in the Jose Cuervo Distillery, La Rojeña, in Tequila, Mexico for a final global showdown where they will be put to the ultimate test in front of the true Dons of Tequila.Aside from the Philippines, the Dons of Tequila competition is running in the following countries: France, Italy, Switzerland, Germany, Greece, UAE, Brazil, Colombia, Peru, Puerto Rico, Argentina, Chile, New Zealand, Korea, Japan and Cyprus.

Family owned for ten generations, Jose Cuervo is made using 250 years of cultivating, harvesting, blending and tasting expertise. Jose Cuervo Gold and Silver are distilled with rigorous standards, to create the taste and character fit for a Don.

For more information about the competition and of all things Jose Cuervo, visit www.DonsofTequila.com. The website features the stories of the current Dons of Tequila, as well as a selection of drinks fit for a Don, crafted and demonstrated by head barmen from La Rojeña.

Sunday, August 9, 2015

Uniqlo #ReJean

UNIQLO unfolds a new era in denim history as it unveils its four new innovative and reinvented jeans. Jeans will never look and feel the same as the new UNIQLO denim jeans perfectly mix aesthetic quality with advanced clothing technology to give consumers their best pair yet. 

“UNIQLO continues to innovate and develop high-quality products which are focused on our consumers’ everyday needs,” said Katsumi Kubota, UNIQLO’s Chief Operating Officer. “Today, we are excited to showcase our four newest and most advanced denim jeans.”

UNIQLO is offering four new denim jeans: Miracle Air Skinny Fit Jeans, Ultra Stretch Jeans, Smart Shape Jeans, and Stretch Selvedge Slim Fit Jeans which are all available nationwide. 


Comfortable and stretchable



The Ultra Stretch Jeans is a super skinny fit denim jeans with a simple and unobstructed design. It uses an outstanding stretch material with over 50% stretch rate and has oversized rear pockets that create a minimizing effect at the back. The bottom opening of the Ultra Stretch Jeans is also wider, giving enough room for the ankle. 


Beautifies and enhances 



An advanced version of the regular fit straight jeans is the Smart Shape Jeans. It is made with a one-of-a-kind fabric that helps beautify and shape the mid-section for a slim and attractive waistline. Smart Shape Jeans also used special materials for the pockets and zipper that aim to make the belly flat. 


Soft and light



Miracle Air Skinny Fit Jeans is incredibly soft and is about 20% lighter than any regular jeans. UNIQLO uses a special yarn developed by Toray and Kaihara’s advanced technology. Miracle Air Skinny Fit Jeans is very flexible and has a two-way stretch functionality. It also features various hues and a more subtle texture in washed-finish and ultra-slim silhouette. 


Traditional Selvedge 



A man’s jeans, the Stretch Selvedge Slim Fit Jeans is made of high-quality Kaihara denim materials that ensure comfort in tight and slim fit. It also has elaborated details; its button, rivet and stiches match the color of the jeans which will surely go well with any casual or dress top. 


UNIQLO also offers other denim styles such as Women’s Denim Slouch Jeans, Men’s Heattech Slim Fit Jeans, and Loose Fit Tapered Jeans that are only available in the following large stores – SM Megamall, SM North Edsa, SM MOA and SM Aura. 

For more updates about this exciting news, consumers may visit UNIQLO Philippines’ social media accounts including Facebook, Twitter and Instagram. They may also visit www.uniqlo.com/ph.

Sunday, April 19, 2015

Giordano Philippines S/S 2015 - #RetroSummer

Fashion runways all over the world are looking to the past for style inspirations; from the soft mellow palettes, to vintage vacation themes, modern retro revival is abuzz. For Spring Summer 2015, Giordano Philippines offers a classic spin to vintage luxe with its new campaign, Retro Summer. 

Giordano Philippines #RetroSummer

Summer loving tees


Like a classy trip to 60’s Riviera, where casual chic is a timeless piece, Giordano’s new collection offers classic silhouettes like long sleeve shirts and shorts, in nature’s soft hues. Linen, the campaign’s key material offers breathability and comfort for the hot humid weather. Tees and polo in easy-to-wear fits are also available in mélange and slub fabrications to compliment linen and complete the vintage textured feel. 

Linen - perfect for the hot humid weather 
Pastels, earth tones, and plaid


Staple polo such as the Frog polo, the Lion Badge polo and the Union Jack polo are still available in store as well as old time favorite’s basic crew neck tees, denim jeans, and chinos –all perfect for building a fail-proof capsule wardrobe.

Basic crew neck tees and chinos

Classic Giordano polos


Giordano’s Retro Summer collection is now available in all Giordano stores and outlets nationwide. For more information about the collection and all things Giordano, log in to www.facebook.com/GiordanoPhilippines, or follow @GiordanoPH on Instagram and Twitter.
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